FILM STRIP MGFX

I spearheaded the design and animation of the Film Strip motion graphics for an oversized (4) four screen display. Incorporating the rebranded Amazon MGM Studios logo, the dynamic transition captures the essence of MGMs iconic gold. It was meticulously modeled and animated using Cinema4d and compiled in After Effects. Along with around 80 theatrical and TV titles to display throughout, these visuals played a crucial role in bringing together (2) two iconic companies as one.

Objective

Amazon MGM Studios recently rebranded, and a major sales event, MIPCOM, was approaching. The goal was to showcase 80 titles along with the new logo following the branding guidelines, making it crucial to effectively engage the audience during the first public display of the two companies as a unified entity.

Challenge

The team needed to determine how to display the titles cohesively while capturing the audience's attention. During a creative meeting with senior executives, stakeholders, and my manager, I proposed integrating MGM's iconic film strip into the display. The idea was to transition the newly rebranded logo into the titles, highlighting the unity of the two companies. During the process, more challenges arose with managing the length of the transition and addressing technical constraints with the vendor regarding asset delivery.

Involvement

I was involved from inception to completion, with responsibilities including:

• Developing storyboards for the display

• Modeling, texturing, and rendering the film strip

• Sourcing and compiling the 80 titles, ensuring correct branding

• Collaborating with my creative director and vendors for necessary iterations

• Compiling and exporting the final assets, 32 total

• Sending the final version for approval and delivery

Adjustments

During the initial stages, my manager noted that the film strip transition was too lengthy for the time clients would spend viewing the content. I revised the transition to be shorter, ensuring it finished in time for the audience to see the titles for sale as they walked by the four displays.

Another challenge arose with the vendor's requirement for all assets to be delivered in alpha transparency, this was not feasible due to the overlay transitions and timing of each asset. After several discussions, we came to the solution to output each screen sequence as one file. This allowed the vendor to layer the assets seamlessly and provide variations for each of the four screens, creating the impression of having more than 80 titles.

Results

The final display was a significant success. Sue Kroll, Head of Global Marketing, and Amanda Edwards, Creative Marketing Executive, were ecstatic with the outcome, and the public reception was very positive. Senior executives were impressed and decided to use the same logo display graphics and film strip transition for the following year with new titles. This project demonstrated effective problem-solving, creativity and adaptability, contributing to a cohesive and engaging presentation for Amazon MGM Studios' first public appearance.