FILM STRIP MGFX

For Amazon MGM Studios’ first public showcase at MIPCOM, I designed a seamless title display incorporating MGM’s iconic film strip to highlight the newly unified brand. By overcoming technical constraints and refining transitions, I delivered a polished multi-screen experience that earned high praise from senior executives and set the visual standard for future events.

Objective

With Amazon MGM Studios’ recent rebrand, MIPCOM marked the first major public showcase of the unified entity. The challenge was to present 80 titles alongside the new logo, ensuring brand cohesion and audience engagement.

Challenge

The display needed a seamless, eye-catching way to transition into the titles. In a creative meeting with senior executives, I proposed integrating MGM’s iconic film strip into the animation. As the project progressed, I navigated challenges with transition timing and vendor technical constraints related to asset delivery.

Approach

Concept & Storyboarding: Designed the film strip transition to unify Amazon and MGM branding.

• Concept & Storyboarding: Designed the film strip transition to unify Amazon and MGM branding.

• 3D Modeling & Motion Design: Modeled, textured, and rendered the film strip while compiling and formatting 80 titles to match brand guidelines.

• Collaboration & Execution: Worked with the creative director and vendors, adjusting transitions for optimal viewing time and resolving transparency issues by outputting four unique screen sequences instead of layered assets.

Results

The final display was a major success, earning praise from Sue Kroll (Head of Global Marketing) and Amanda Edwards (Creative Marketing Executive). Senior executives were so impressed that they adopted the film strip transition for the following year’s event, reinforcing brand consistency across Amazon MGM Studios' public showcases.