KEY ART + MOTION POSTER
Tasked with developing key art for Dark Harvest, I created visually striking designs that captured the film’s chaotic horror essence. Despite late-stage legal restrictions, I adapted the artwork while maintaining creative integrity. I also proposed a motion poster strategy to enhance social engagement, driving over 95K impressions and 46K views across digital platforms.

Objective

I was tasked with conceptualizing key art for Dark Harvest (Dir. David Slade, 2023), aligning with the marketing strategy while navigating evolving legal restrictions on mask visibility.

Challenge

The goal was to create high-impact, chaotic mob-style key art that captured the film’s horror essence. Midway, legal constraints required adjusting the composition, challenging me to maintain intensity while ensuring compliance.

Involvement

• Research & Planning: Studied the horror genre, analyzed comparative titles, and anticipated legal limitations by selecting adaptable unit photography.

• Design Execution: Created a dynamic scene featuring masked teens on Halloween night, with the four key talents confronting the mob. When restrictions emerged, I adjusted their positioning to maintain the visual impact.

• Presentation & Adaptation: Pitched to the marketing team, stakeholders, and filmmakers. While David Slade favored my design, the team selected an alternate version for streaming visibility. I then proposed repurposing my key art for social strategy touchpoints.

Enhancements

Developed a 7-second motion poster in multiple formats (1:1, 4:6, 9:16) to optimize social engagement.

Results

The key art and motion poster generated 95K+ impressions, 46K+ views, and hundreds of likes, leveraging David Slade’s influence and reinforcing the film’s online presence.